Indulge your glamorous side. The Viva La Juicy Limited Edition Pure Parfum is a stunning party in a bottle. Dressed in an endless cascade of sparkling golden crystals and adorned with a big pink bow, it's filled with Pure Parfum, the most concentrated expression of Viva La Juicy fragrance. Inspired by the glamorous girl who is always the life of the party, the Viva La Juicy girl finds the couture in the everyday and lives life with Viva! Viva La Juicy Limited Edition Pure Parfum Spray 3.4 fl. oz. $120.00. A $480.00 value.